Henry Voorce Brandenburg & Co.
(INCORPORATED)
BANKERS
6 WALL STREET, NEW YORK, N.Y.
Copyrighted 1901
Henry Voorce Brandenburg & Co.
This book is published to show the absurdity of trying to make moneyspeculating in Wall Street without adequate capital and the ease withwhich it can be made with capital and proper methods.
The following pages open to the public a safe, conservative, and highlyremunerative channel for the investment of their surplus funds, whichdoes not have the element of risk and uncertainty that exists ingeneral business.
PROFITABLE
STOCK EXCHANGE
INVESTMENTS
You read a great deal about the money lost in Wall Street.
As a matter of fact there isn't any money lost in Wall Street.
It simply changes hands.
People talk loosely about gamblers and speculators losing all theirmoney in the end.
If money is lost, somebody has got to win it.
The people who go plunging around in Wall Street making all sorts ofspeculations on margin naturally lose their money. They ought to expectto lose it, and they ought to lose it whether they expect to or not.They are simply gambling with all the odds against them.
Meanwhile, the wise and shrewd operators follow prudent, business-likemethods and get the money.
The Vanderbilts, Goulds and Morgans of Wall Street are sometimesdescribed as robbers waiting in their dens to slaughter the poorinnocents who venture within reach. That is all nonsense. They winbecause they know how to play the game, and others who have senseenough and patience enough to play the game in the same way will wintoo. They absolutely cannot help winning.
The purpose of this book is to inform the reader fully as to themethods by which money can be taken out of Wall Street—the methodsused by the successful operators of the past twenty years to ourknowledge—the methods which positively must win year in and year out.
We purpose to give the public an opportunity to make a safe andprofitable investment in Wall Street, and have their money handled forthem according to correct and profitable methods.
The men who win in Wall Street are those who invest in stocks—good,dividend-paying stocks, buying them when they are low, selling themwhen they are high.
This is not gambling nor speculation any more than any legitimatebusiness is gambling or speculation.
In all classes of business we buy at a certain price, and sell at ahigher price.
We buy under the most advantageous circumstances possible, payingthe least possible price and selling at the highest market price.
This is what we are doing in Wall Street, and as we handle only thestocks of sound and stable corporations, the security behind ouroperations will be the strongest in the world.
The gist of the matter is that the stocks of the leading and moststable corporations of the country are tossed about in Wall Street fromspeculator to speculator, going up and down constantly and varyingenormously in the prices at which they are bought and sold.
These changes in prices are nearly always due to a feverish and excitedmarket. The stoc