Original spellings have been standardised only when a dominant version was found.

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Advertising by Motion
Pictures

BY

ERNEST A. DENCH

Author of “Playwriting for the Cinema,” “Making
the Monies,” Former Vice-president Photoplay
Authors’ League, and Editor of the Late
“Photoplay Writer”

colophon

CINCINNATI

THE STANDARD PUBLISHING COMPANY

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Copyright, 1916
The Standard Publishing Company

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CONTENTS

PAGE
ITelling Your Advertising Story by Motion Pictures11
IIMovie Advertising from the Viewpoint of a Fan18
IIIThe Dollars and Cents of Advertising by Motion Pictures23
IVSome Film Advertising Methods for the Manufacturer30
VSlide and Film Advertising Contrasted33
VIUsing the Film to Secure Foreign Business41
VIIApproaching the Working Classes with a Motion-picture Play46
VIIIReaching the Public by Motion Pictures52
IXIntroducing Advertising into Motion-picture Newspapers59
XEmploying Motion Pictures to Appeal to the Children64
XISalesmanship Demonstrations by the Film71
XIIEquipping a Private Motion-picture Theater for Business Purposes74
XIIIIntroducing Competitions in Ad. Motion Pictures79
XIVBringing Out the Individuality of Dry Goods by Motion Pictures85[Page 4]<
...

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