SUCCESSFUL
Baking
FOR FLAVOR AND TEXTURE
Tested Recipes
BY Martha Lee Anderson
6th EDITION
CHURCH & DWIGHT COMPANY, INC.
70 PINE STREET, NEW YORK, N. Y.
COPYRIGHT, 1937 BY CHURCH & DWIGHT CO. INC., N. Y.
Helpful Kitchen Hints—pages 34-38
INTRODUCTION
You may use these recipes withconfidence. You will find thatwe have carefully selected amost pleasing variety of old favoritesand new, delicious tempters. Manyare pictured in color, so you can seewhat your results will be. All havebeen critically tested ... for yourprotection.
For the first time, you may observethe rich flavor and delicate texture ofbaked products leavened and lightenedwith nature’s fruit juices and nature’sacids, combined with baking soda.The crumb, soft as velvet, the moisturethoroughly retained and thecolor, rich and inviting, are outstandingresults of this natural leavening.You don’t need to wait for milk tosour, either; but ... the secret ofsuccessful baking is in these pages ...read them.
We invite you to practice this artwomen regard so highly ... successfulbaking.
Research Test KitchenChurch & Dwight Co., Inc.
A Secret for successful baking
Successful baking is another way of keeping a family happy. Forwho isn’t filled with the joy of living when tempted by the penetratingaroma of Gingerbread, rich and spicy ... or a piece of lusciousvelvety Chocolate Cake, full of flavor? What adds more zest to a mealthan a surprise plate of hot breads ... fragrant Cinnamon Buns, maybeLemon Clover Rolls, delicate Soda Biscuits or Old Fashioned Corn Bread?
The secret for making these successfully is as “old as the hills” but asnew as the morrow. Baking soda! Yes, grandmother used it in her prizedrecipes and the modern homemaker finds it making her baking day asuccess.
Arm & Hammer Brand and Cow Brand Baking Soda are refinedbicarbonate of soda whose standard of purity is that set up by the UnitedStates Pharmacopoeia. For over 90 years this mild, healthful, alkalinesubstance has been creating baking history. All these years homemakershave depended on baking soda to make their baked products deliciouslymoist and delicately light and